If you’re a novice at digital marketing, this book will give you a basic grounding. It covers the major types of digital marketing, including analytics, goals, and offers. The guide is a little broad, but it will give you a good start. There are plenty of examples and lists to help you get started. But if you’re new to digital marketing, you might find it useful to learn from an experienced professional who can offer more guidance.
A digital marketing strategy can be overwhelming for a beginner. Digital Marketing For Dummies takes the guesswork out of digital marketing by explaining the latest techniques and best practices. It even covers topics such as SEO, content marketing, and influencer marketing. As a result, it will teach you how to reach a wider audience and increase revenue. The book also includes a section on social media, which can be very beneficial for your business.
Lastly, digital marketing for dummies will show you how to use key performance indicators to determine the effectiveness of your marketing strategies. If you’re running a blog, an important KPI is the bounce back rate, which is the percentage of visitors who leave a page after viewing just one page. This number should be lower if people are interested and spending time on your site. The book also gives you tips on maximizing your profits by analyzing your social media presence.