Demographic Swerve Group
The Demographic Swerve Group is a company that produces sugar-free gums. They have a brand name that includes the word “swerve” and plan to expand their product line to include other sugar-free gum products. The company argues that their products are related and that the Lanham Act protects their right to enter a related field. This case is being heard in the Trademark Trial and Appeal Board.
The group is made up of young, mobile people living in the midst of large cities. They share the high cost of living and full access to urban jobs and amenities. The young, mobile population consists of renter-occupied singles and roommates who spend liberally on apparel. The groups are also spread across the suburban fringes, where many households are single-family residences. These groups are considered to be the most affluent among all the urbanization groups, though many of them also reside in older multiunit buildings that were built in the 1960s. Visit here for more descriptions of Buzzfeed Food Quiz
The Demographic Swerve Group offers several services for companies, including market segmentation and customer purchasing behavior. Its demographic and socioeconomic data can help companies better understand the needs of aging populations and anticipate future trends in consumer demand. The data also allows companies to compare the purchasing habits of different age groups. For example, older consumers spend more on healthcare products and pharmaceuticals than younger people. The information is also important for governments. They can use the information to make better policy decisions for the country.